University of bristol snowsports club
As Brand Manager for the University of Bristol Snowsports Club (UBSC), I led the design and marketing strategy for UBSC FEST, the UK’s largest university ski trip. I doubled engagement compared to previous years, with posts reaching up to 46k views for an audience of 6,000 followers, and helped secure a sell-out for the 2025 trip. Alongside social media strategy, I refreshed the club’s visual identity with a logo redesign and brand assets applied across merchandise, print, and digital platforms. I also aided in the creative direction and production of photography, videography, and reels to boost online visibility, and worked closely with sponsors and partners to strengthen UBSC’s reach across the student and snowsports community.
Logo Redesign
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For the 24-25 season, I worked on redesigning the UBSC logo. The motivations for this change were to give the logo a more up-to-date feel, as the old logo’s typeface specfically felt dated, and the overall logo had more limited applications.
The new logo features a connected, sleek typeface, but still includes a snowflake as a key visual in the brand identity. The new logo also is also more widely adaptable, being able to be used in its primary or secondary form (just the internal UBSC wordmark) for different applications. This keeps the UBSC brand versatile whilst being visible in a variety of applications from social media, to print marketing, to merchandise and more.
Social Media
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Social Media *
Over the 24-25 season I managed the social media output for UBSC over multiple channels, working with a small team, to help promote our sport, our events, our partnerships and more. Our primary channel was Instagram (@ubsc), used to target our youthful student audience, but I also have experience working over multiple accounts and on other platforms.
Click below to take a look at the Instagram pages, or scroll through the gallery to see some of my work.
Promo and Merch
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Promo and Merch *
Keep scrolling for a variety of merchandise and other promotional items made by me for UBSC, to promote UBSC FEST, the largest single-university ski trip in the UK, as well as other items from the 24-25 season.
