At Naski Sports, I worked across content creation, retail and the ski workshop in a two-person team, combining marketing with technical product knowledge and customer experience.

I created short-form social content from concept to publication, including filming, editing and copywriting. Working closely with the shop owner, I developed reels and posts that made specialist ski equipment accessible and exciting, responding to new stock, seasonal trends and customer interests.

Working on the shop floor gave me direct insight into customer questions, from first-time buyers to experienced skiers, which frequently informed content ideas. Supporting ski tuning, repairs and equipment set-up also strengthened my product knowledge and ability to communicate technical features confidently.

As the shop’s first employee and a keyholder, I contributed to the brand across digital and physical spaces, helping manage daily operations while doubling our social media following and achieving over 200k views.